Innovative Portfolios, LLC (“IP”) is a registered investment advisor with the United States Securities and Exchange Commission and pursuant to pertinent laws and regulations, also maintains a “notice filing” with several other states.


Nothing on the IP website should be construed as a solicitation or offer, or recommendation, to acquire or dispose of any investment or to engage in any other transaction. IP does not render or offer to render personalized investment advice of financial planning advice through the IP website. IP’s specific advice is given only within the context of our contractual agreements with each client. The IP website is limited to the dissemination of general information about IP’s service offerings, and provides an alternative method for prospective clients to learn more about IP, and contact IP. Advice may only be rendered after the delivery of Form ADV Part 2A, the execution of an investment advisory agreement by the client and the advisor, and the initial payment of the investment advisory fee by the client to the advisor.


Options involve risk and are not suitable for all investors. Individuals should not enter into option transactions until they have read and understood the option disclosure document titled Characteristics and Risks of Standardized Options issued by the Options Clearing Corporation (“OCC”) which outlines the purposes and risks of option transactions. The option disclosure document can be obtained from your broker, any of the options exchanges or OCC.

All investment strategies carry risk, and transactions in options may carry a high degree of risk. Options derive their value from underlying equities or indices, and the derivative value is directly related to the underlying security, thus they carry many, if not more, of the same risks as the underlying equity or index. Sellers of options should familiarize themselves with the type of option (i.e. put or call) which they contemplate trading and the associated risks. You should calculate the extent to which the value of the options must increase for your position to become profitable, taking into account the premium and all transaction costs. Selling (“writing”) an option generally entails greater risk than purchasing options. Although the premium received by the seller is fixed, the seller may sustain a loss well in excess of that amount. The seller will be liable for additional margin to maintain the position if the market moves unfavorably. The seller will also be exposed to the risk of the purchaser exercising the option and the seller will be obligated to either settle the option in cash or to acquire or deliver the underlying interest. If the position is “covered” by the seller holding a corresponding position in the underlying interest or another option, the risk may be reduced. If the option is not covered, the risk of loss can be as much as the strike price, multiplied by the number of contracts, plus the trading cost, and minus the premium received. The purchaser is still subject to the risk of losing the premium and transaction costs. When the option is exercised or expires, the purchaser is responsible for any unpaid premium outstanding at that time. The risk of uncovered put positions is substantial. The writer of an uncovered put option bears the risk of loss if the underlying security declines below the strike price. The loss could be substantial if there is a significant decline in the value of the underlying security. Uncovered option writing is suitable only for knowledgeable investors who understands the risk, has the financial capacity and willingness to incur potential losses, and has sufficient liquid assets to meet applicable margin requirements. In this regard, if the value of the underlying instrument moves against an uncovered writer’s position, the broker may request additional margin collateral. Or if the collateral loses significant value and is not able to support the margin requirement, the broker may liquidate stock or options positions with little or no notice in accordance with the investor’s margin agreement.


While IP uses reasonable efforts to obtain information from sources which it believes to be reliable, IP makes no representation that the information or opinions contained on the IP website are accurate, reliable or complete. The information and opinions contained in the IP website are provided by IP for personal use and informational purposes only and are subject to change without notice. Nothing contained on the IP website constitutes investment, financial, legal, tax or other advice nor is to be relied on in making an investment or other decision. IP’s specific advice is given only within the context of our contractual agreements with each client.


When you access certain links on the IP website you may leave the IP website. IP does not endorse the content of such websites nor the products, services or other items offered through such websites. Any links to other sites are not intended as referrals or endorsements, but are merely provided to the users of the IP website for convenience and informational purposes.


You may download or print out a hard copy of individual pages and/or sections of the IP website, and files made available for download, provided that you do not remove any logos or other proprietary notices. Any downloading or otherwise copying from the IP website will not transfer title to any software or material to you. You may not reproduce (in whole or part), transmit (by electronic means or otherwise), modify, link into or use for any public or commercial purpose the IP website without prior written permission of IP.

At certain places on this Innovative Portfolios, LLC Internet site, live links to other internet addresses can be accessed. Such external internet addresses contain information created, published, maintained, or otherwise posted by institutions or organizations independent of Innovative Portfolios, LLC. Innovative Portfolios, LLC does not endorse, approve, certify, or control these external Internet addresses and does not guarantee or assume responsibility for the accuracy, completeness, efficacy, timeliness, or correct sequencing of information located at such addresses. Use of any information obtained from such addresses is voluntary, and reliance on it should only be undertaken after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference therein to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by Innovative Portfolios, LLC.

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